Why We Invested in Gloop: Revolutionizing the Fight Against Single-Use Plastics
In a world grappling with the adverse effects of plastic pollution, the urgency to find sustainable alternatives has never been more critical. Enter Gloop, an innovative startup on a mission to end the reign of single-use plastics with their edible cutlery. This forward-thinking company has caught the attention of environmentally-conscious investors, and we are thrilled to share why we’ve chosen to invest in Gloop.
1. Regulatory Tailwind: Pioneering a Niche Market
Gloop’s timing couldn’t be more perfect. With the rise of environmental concerns and growing government regulations banning single-use plastics, Gloop has seized the opportunity to create a niche market without formidable competitors. Their focus on edible cutlery, straws, and plates puts them at the forefront of this movement, positioning the company for tremendous growth.
2. Empowered by Lanzadera: Accelerating Growth and Development
Before joining our investment portfolio, Gloop benefited from the esteemed Lanzadera program, gaining access to networking opportunities, mentorship from industry leaders (Harbest, Agrosingularity, Fresh People, Smileat), media visibility, and invaluable legal support. This experience has fortified their foundation and set them up for success in the competitive foodtech industry.
3. Strategic Backers and a Solid Cap Table
The founding team’s resourcefulness and vision have attracted strategic angel investors from the foodtech industry, who bring not just capital but also invaluable expertise to Gloop’s journey. With these high-profile backers on board, the startup gains access to a vast network and resources to scale rapidly.
4. Portfolio Diversification with High Growth Potential
Investing in Gloop provides a unique opportunity for portfolio diversification. As an early-stage company with a significant market share, Gloop offers the potential for substantial returns as they continue their rapid growth trajectory.
5. Impressive Metrics: Sales and Sustainable Customer Acquisition
One of the key factors that stood out for us is Gloop’s impressive sales growth, achieving a remarkable 20% month-on-month increase. Moreover, their customer acquisition strategy showcases an extraordinary Lifetime Value to Customer Acquisition Cost (LTV/CAC) ratio of 22, a testament to their efficient and sustainable business model.
6. Valuable Corporate Partnerships and Community Engagement
Gloop’s dedication to building a sustainable ecosystem extends beyond their product line. Furthermore, Gloop’s highly engaged community of “Gloopers,” boasting an impressive 30,000 members and a strong social media presence, provides a powerful platform that corporates can leverage for marketing and sustainable initiatives.
7. THE TEAM
And as the most important aspect, the team and the founders Both Marta and Hernan have impressed us with their leadership, chaos management, engagement and capacity to overcome difficult moments. They have excelled in our Human Due Diligence, demonstrating that their soft skills are what we are looking for as background. As we know, our main principle is to invest in the right people, because it is those people who may or may not lead the business to success
In conclusion, Gloop has demonstrated a pioneering spirit and a commitment to solving one of the most pressing global challenges of our time. Their innovative approach to combating single-use plastics through edible cutlery, strong partnerships with corporates, and impressive growth metrics make them an incredibly promising investment opportunity. As socially-responsible investors, we are proud to support Gloop’s vision and join hands in creating a more sustainable future for generations to come. Together, we can make a meaningful impact on the world and lead the way towards a plastic-free future.
